POP’s mission is to share a message of love, spirituality and charity through their fashion brand. Many cultures and religions
believe that wearing a string on the wrist 24 hours a day, 7 days a week, protects against negative energy and the evil eye. A diamond offers its wearer strength, courage, healing properties and the ability to unify the mind and body. We believe in doing it in style! POP diamond jewelry makes a charitable donation for every bracelet sold. Wear the Power of Protection, POP.